Product Marketing & Enablement Manager, eCommerce
Company: emd serono
Location: Burlington
Posted on: January 2, 2026
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Job Description:
Ready to explore, break barriers, and discover more? We know
you’ve got big plans – so do we! Our colleagues across the globe
love innovating with science and technology to enrich people’s
lives with our solutions in Healthcare, Life Science, and
Electronics. Together, we dream big and are passionate about caring
for our rich mix of people, customers, patients, and planet. Thats
why we are always looking for curious minds that see themselves
imagining the unimaginable with us. This role does not offer
sponsorship for work authorization. External applicants must be
eligible to work in the US. Your Role: The Product Marketing &
Enablement Manager plays a critical role at the intersection of
digital product strategy, customer engagement, and commercial
enablement. You’ll be responsible for defining how our eCommerce
and digital experiences are positioned, understood, and adopted —
both by our customers and our internal teams. This role bridges
product and go-to-market, ensuring that new digital capabilities,
self-service tools, and omni-channel features are clearly
articulated, effectively launched, and successfully adopted. You’ll
create messaging and activation programs that help our commercial,
CeX, and marketing teams articulate the value of our digital
products and drive online growth. Key Responsibilities • Partner
with Product Management to define positioning, messaging, and value
propositions for digital products and features (e.g., search,
checkout, post transaction) • Create journey based trigger emails,
feature explainers and onboarding flows aligned with customer
jobs-to-be-done and use cases. (partnering closely with CX) •
Create and deliver regular communications and enablement toolkits
that help internal teams understand digital tools, benefits, and
customer value. • Measure enablement effectiveness through
engagement analytics and commercial adoption KPIs. • Lead
cross-functional launch readiness for new digital features,
ensuring all customer-facing and internal materials are in place. •
Create feedback loops from commercial and customer insights to
continuously improve digital product experiences. • Partner with
Digital Product, Marketing, and Regional Commercial teams to ensure
alignment of digital roadmap and GTM priorities. • Partner with
customer insights team act as a voice of the customer and the
business within product teams to ensure relevance and value
delivery Who You Are Minimum Qualifications: • 4 years of
experience in product marketing, ideally within B2B software or B2B
e-commerce • Proven experience managing product launches and
go-to-market programs across multiple stakeholder groups. • Strong
ability to translate technical product capabilities into clear
business and customer value. Preferred Qualifications: • 7 years of
experience in product marketing, ideally within B2B software or B2B
e-commerce • Excellent written and verbal communication skills;
able to craft clear narratives for internal and external audiences.
• Comfortable working cross-functionally in matrixed, global
organizations. • Familiarity with digital analytics, CDPs,
personalization platforms, and modern martech tools is a plus.
Success Metrics • Measurable impact on online revenue and
self-service penetration. • Growth in adoption and usage of key
digital capabilities measured as customer engagement depth •
Improved outcomes of product launches
Keywords: emd serono, Attleboro , Product Marketing & Enablement Manager, eCommerce, PR / Public Relations , Burlington, Massachusetts
