Manager, GTM Strategy - Direct to Consumer (DTC)

Company: New Balance
Location: Boston
Posted on: May 17, 2025

Job Description:

Who We Are:Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.JOB MISSIONTheManager, GTM Strategy - Direct to Consumer (DTC) role at New Balance is responsible for working with numerous cross functional teams across DTC (Direct to Consumer), merchandising, marketing, consumer insights, visual merchandising, and operations, to shepherd the go-to-market (GTM) end-to-end process for our DTC business.You will own the seasonal DTC go-to-market strategy by facilitating governance, clarity, and accountability at each milestone. You will deliver a best-in-class experience in our owned channels for our target consumers by ensuring global and regional DTC alignment occurs and key milestone delivery dates are achieved. Our DTC channel is poised for aggressive growth and this role will be critical to delivering NB's operational excellence.MAJOR ACCOUNTABILITIES:

• Orchestrate and optimize DTC GTM Process
  • Implement the global DTC GTM process from seasonal product kick-off (20 months before in-market) through the process, delivering in-market consumer-right stories that support brand and category goals
  • Plan and lead - with cross functional partners and category leads - a synthesis of the seasonal DTC strategy, creating and publishing seasonal content
  • Optimize the DTC GTM process in real-time as you encounter issues and/or ways of working improvements; inspire change management within related stakeholders
  • Be responsible for the thorough and timely execution of numerous global and regional deliverables across multiple timelines; partner with Sr. leaders to facilitate execution of the plan and realization of the desired consumer experience
  • Manage multiple concurrent seasonal milestones prioritizing your and other teams' work as demands overlap
  • Support the evolution of our Global GTM engine through a DTC lens
    • Work with our global GTM teams to find ways to streamline, improve, simplify our GTM processes end to end, positioning DTC to drive the evolution of our global processesREQUIREMENTS FOR SUCCESS:
      • Bachelor's degree (or higher) and 8-10 years of proven experience working in a relevant role (Product Creation, Merchandising, Project Management, Marketing)
      • Experience managing complex processes (defining requirements, facilitating progress, mitigating risks/blockers) that involve leading cross-functional teams; imperative the individual is organized/detail oriented and process-driven.
      • Professional and confident with exceptional written and oral communication skills; ability to work with all levels of the organization, especially senior leaders.
      • Ability to think creatively and strategically and articulate the seasonal vision through content creation.
        
        
        Regular Associate BenefitsOur products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.Flexible Work ScheduleFor decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.Equal Opportunity EmployerNew Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
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Keywords: New Balance, Attleboro , Manager, GTM Strategy - Direct to Consumer (DTC), Executive , Boston, Massachusetts