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VP Strategy and Service Line Development

Company: Sturdy Memorial Hospital
Location: Attleboro
Posted on: November 22, 2021

Job Description:

VP Strategy and Service Line Development As a key senior leader within Sturdy Memorial Hospital, the Vice President of Strategy and Service Line Development collaboratively leads the development of organizational strategy and cultivates/amplifies service line opportunities for future growth and sustainable competitive advantage.

The Vice President is responsible for strategy, service line development, implementation and continued assessment of internal and external communication programs that optimize Sturdy's relationship with varied stakeholders: patients, staff, physicians, community and civic leaders, boards, and other key influencers.

The VP, in collaboration with the Director of Marketing, creates compelling messaging that builds and enhances the awareness and reputation around Sturdy's transformational, inclusive patient care delivery approach.

The VP demonstrates strategic and operational expertise, strong leadership and the ability to work in a highly collaborative environment reflective of Sturdy's commitment to fostering equity and inclusion throughout the operational and care continuum.Reports to: CEOPrimary Job ResponsibilitiesStrategy and Service Line Development:

  • Spearheads and manages new strategic exploration beyond current areas of focus. When applicable, leads/facilitates implementation of new strategic business development initiatives.
  • Identifies, analyzes, and helps cultivate alliances/partnerships--(e.g., retail healthcare, insurance, businesses, physician groups) which bring increased value to the organization and the community.
  • Plays a key role in developing and managing the organization's retail and employer growth strategies.
  • Conduct strategic reviews of service lines and operations to identify opportunities to improve long term competitiveness.
  • Plans and implements physician outreach and alignment strategies and coordinates with clinical operational leaders for corresponding physician recruitment opportunities.
  • Manages ongoing implementation and reconciliation of the strategic plan and ensures management decisions align with successful plan implementation.
  • Leads business development planning process for new or substantially changed programs to include market assessment, marketing strategy, operational analysis, and financial assessment.
  • Leads development and evaluation of innovative marketing programs using market research, feasibility studies, and input from the Sturdy medical staff.
  • Leverages industry and local-market insight to provide direction and guidance to Sturdy leaders in developing strategically aligned initiatives and sound strategies for business development and optimization.
  • Develops strategic growth opportunities by identifying and evaluating business opportunities, developing corresponding business plans, and supporting implementation of new businesses that will serve to enhance the overall effectiveness and fiscal viability of Sturdy while ensuring the optimal level of healthcare delivery to the communities served.
  • Cultivates strong physician affiliations through marketing, practice enhancement, joint ventures, and other activities.
  • Develops and maintains strategic and business planning processes and associated policies and tool kits.
  • Collaborates with clinical operational leadership to launch, grow, and enhance programs to meet the organization's vision and strategic goals along with those of the communities served
  • Develops effective external market surveillance mechanisms, maintaining contemporary knowledge of community, regional and national health care landscape.
  • Ensures the organization stays current with market trends, anticipates market needs, proactively facilitates development of programs to maximize business growth opportunities and advises executive leadership of potential impact to the organization's overall strategy and financial forecasts.
  • Leads and coordinates efforts to facilitate business plan development for new services and operational areas working cross functionally with a variety of entities.Marketing, Strategic Communications, Brand Management:
    • Provides vision and leadership for Sturdy's strategic marketing and communications functions.
    • Leads implementation of marketing and public relations initiatives, embracing and strengthening Sturdy's image and brand to attract and retain patients and expand market share.
    • Assures advertising that enhances brand reputation, introducing new services while maintaining/increasing market share in existing services.
    • Leads team in developing and executing comprehensive communication, marketing, public relations, and branding strategies consistent with Sturdy's strategic business priorities and operational goals.
    • Serves as Sturdy's brand guardian to ensure message consistency across all internal and external communication platforms.Required Qualifications and Skills
      • Ten (10) or more years of experience in strategy, operations, business development, preferably within a healthcare environment at senior level.
      • Proven capabilities in building strong, trusted relationships with partners and collaborators and ability to positively influence them.
      • Experience in managing work teams who have completed complex analytical and strategic projects, along with leading projects that require consensus and continuous interaction with senior management and physician leaders.
      • Demonstrated leadership and ability to advance or influence idea adoption within an organization.
      • Mastery of strategic and quantitative analysis of business and market trends.
      • Extensive knowledge of the healthcare industry.
      • Strong financial acumen.
      • Ability to act as a change agent.
      • Ability to serve as a mentor.
      • Superb written, verbal, and critical thinking skills.Education
        • Bachelor's degree in Business Administration, Health Administration, or related field.
        • Master's Degree in Business Administration/Healthcare Management preferred.Age and Diversity Related Criteria:Consistently treats patients, colleagues and visitors with the dignity and respect, while being sensitive to the differing needs of all age groups, backgrounds, characteristics and cultures.Ability to Fulfill Job Expectations: Must have the ability to the perform essential functions of the position, including required work hours, locations and physical demands, without posing a direct threat to the health and safety of themselves or other individuals in the work place, and with or without reasonable accommodation. Sturdy Memorial Hospital is an equal employment opportunity employer. There is no discrimination because of race, color, creed, age, gender, sexual orientation, national origin, veteran status or disability. Please note: For the protection of the patients, employees, visitors and all who enter our facilities, Sturdy Memorial requires all employees to be fully vaccinated for COVID-19, with limited exemptions, as a condition of employment. Our Work Experience is the combination of everything that's unique about our culture, our core values, our company meetings, our commitment to success, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hardworking, curious, trustworthy, humble and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in our area.

Keywords: Sturdy Memorial Hospital, Attleboro , VP Strategy and Service Line Development, Executive , Attleboro, Massachusetts

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