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Senior Product Brand Marketing Manager

Company: LeachGarner
Location: Attleboro
Posted on: February 11, 2019

Job Description:

The Senior Product Manager ensures the profitability of multiple, high revenue potential products or projects by directing the marketing of specific products, products lines or product areas. Identifies marketplace practices or trends, potential customers, sales coverage, market size, competitors, penetration and customer preferences. Maintains constant awareness of competitor pricing and positioning of existing and future offerings.

This position works closely with members of the marketing department, sales, sales support and operations to ensure continuity in product offering and Company goals. The Senior Product Manager is also responsible for adhering to and promoting the Company s values by performing duties in a manner that is consistent with being a team leader and supports the continued growth of the Company.

Product Manager Job Duties:
Determines customers' needs and desires by specifying the research needed to obtain market information.
Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
Assesses market competition by comparing the company's product to competitors' products.
Provides source data for product line communications by defining product marketing communication objectives.
Obtains product market share by working with sales director to develop product sales strategies.
Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
Completes operational requirements by scheduling and assigning employees; following up on work results.
Maintains product management staff by recruiting, selecting, orienting, and training employees.
Maintains product management staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Contributes to team effort by accomplishing related results as needed.

Competencies:
Problem Solving/Analysis Product Development
Technical Capacity Pricing
Communication Proficiency Planning
Personal Effectiveness/Credibility Competitive Analysis
Time Management Sales Planning
Presentation Skills Inventory Control
Product Management Financial Planning and Strategy
Product Development Requirements Analysis

Required Education and Experience: 7-10 years of product development experience.
Essential Functions: Reasonable accommodations may be made to enable individual with disabilities to perform the essential functions.

Keywords: LeachGarner, Attleboro , Senior Product Brand Marketing Manager, Advertising , Attleboro, Massachusetts

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