Brand Marketing Associate - Remote
Company: UNFI
Location: Providence
Posted on: May 6, 2024
|
|
Job Description:
Job Overview: The Brand Marketing Associate will support the
Brands+ Brand Management team in various aspects of promoting our
core Brands. Responsibilities will include Brand Business
Analytics, Communications Support, Customer/Tradeshow Support,
Sales Support, and Project Management. This role provides a
valuable opportunity to learn and contribute to the Brand
Management function. They are responsible for working
cross-functionally with Sales, Sales Operations, Merchandising,
Product Development, Product Business Management, and Finance to
meet goals and attain metrics.What does it mean to be part of the
Brands+ Team?UNFI Brands+ is one of the most comprehensive private
label programs available today. With over 5,000 products across 200
categories throughout the store, we believe we have what today s
consumer is seeking from national brand equivalents to opening
price points to gourmet, specialty, and organic offerings. Joining
our team of food scientists, product developers, brand managers,
sourcing experts, product managers, and chefs, you would be part of
delivering quality category-leading brands to consumers,
diversifying assortment to attract a wider range of shoppers, and
build shopper loyalty. More choices for consumers and more
opportunities for retailers striving to make our customers stronger
and our food solutions more inspired. Job Responsibilities: Brand
Business Analytics (25%)
Develop insights based on ad hoc analyses utilizing Nielsen s
syndicated data. These will include but are not limited to Brand
and category sales trends.
Provide insights based on household panel (Nielsen Consumer Facts)
data for brand management, sales ops, and sales.
Provide insight on promotion timing, pricing, and tactics to
improve sales for the brand. Identify what is working at a retailer
and what is not and provide recommendations on how to improve
performance. Able to do assortment analysis to recommend the
optimal assortment a retailer should carry.
Analyze syndicated data and use this data to help create selling
presentations. Actively support line reviews and customer category
reviews.
Provide time-based analytics of Brands+ brand performance,
including changes in category, customer, market, and item
performance.
Analyze data to determine the
why
behind performance and generate real-time actionable
recommendations to achieve brand goals.
Contribute to monthly and annual forecasting based on sales trends
and market input. Project Management (25%)
Complete new item set-up forms outlining attributes for products
ready for launch.
Create and manage project timelines and workflow for all marketing
materials and customer marketing materials while adhering to
workflow processes to ensure project deadlines are met.
Contribute to elements of marketing plan execution.
Ensure product images, product descriptions, and all other relevant
content for new products are uploaded to Salsify.
Work with the digital/salsify team to problem solve and fix any
bottlenecks in the web publishing process.
Support the information gathering, and product tracking for
international product sales. Sales Materials Support (20%)
Assist in the development of category business reviews collecting
information such as competitor insights, SKU details, and product
images.
Develop sales category reviews, brand overviews, and new item
selling material including PPT presentations and sell sheets.
Proof all marketing materials including sell sheets, presentations,
and internal communication to ensure accuracy and make
recommendations for revisions as needed.
Coordinate ad hoc requests to develop custom marketing materials
such as presentations, flyers,POS, etc for key customers (priority
may vary depending on the ask).Brand Tracking (10%)
Guides Run, distribute, and continuously improve weekly tracking
reports utilizing Nielsen syndicated data (NIQ Discover).
Track and measure the performance of Brands+ marketing initiatives
using internal analytics and syndicated data. Communications
Support (10%)
Provide information monthly on new items (UPC data, high-level
insights, and DC availability) to be published in UNFI s
publications (e.g. New & Now, Destination Fresh, TGIF).
Contribute to Public relations programs for Brands+ and submit
sample requests for PR, ensuring the product arrives on time for
publication. Customer / Tradeshow Support (10%)
Create and manage detailed tradeshow tracker outlining all
deliverables for Brands+ tradeshows.
Coordinate meetings to discuss all tradeshow execution and receive
updates from each party ensuring deliverables are hitting
deadlines.
Performs other relevant job duties as required.Job Requirements:
Education/ Certifications/or Equivalent combination of education
training and experience:
Bachelor s degree in marketing or business preferred or equivalent
related experience and training.Experience:
3+ years related experience in marketing.Knowledge/ Skills/
Abilities:
Excellent oral, written communication, and excellent interpersonal
skills.
Strong data and analytic skills.
Strong sense of urgency and project management skills.
Team player and working leader.
Highly motivated / self-starter.
Ability to prioritize a multitude of tasks.
Ability to work in a fast-paced environment and manage various
projects at the same time.
Meticulous attention to detail.
Strong proficiency with Excel & PowerPoint; Strong quantitative
analysis skills.
Flexible and adaptable to learning and understanding new
technologies.
Excellent written, verbal, and interpersonal communication
skills.
Strong project management skills.
Strong organizational and critical thinking skills.
Ability to work independently on projects as well as work as a
member of a team.
Ability to work in a fast-paced environment and manage various
projects at the same time.
Prior experience working on cross-functional teams
Some travel may be required (approximately 1-2x per year)All
qualified applicants will receive consideration for employment
without regard to race, color, age, religion, sex, sexual
orientation, gender identity or expression, national origin,
disability, or protected veteran status. UNFI is an Equal
Opportunity employer committed to creating an inclusive and
respectful environment for all. - M/F/Veteran/Disability. VEVRAA
Federal Contractor.
Keywords: UNFI, Attleboro , Brand Marketing Associate - Remote, Advertising , Providence, Massachusetts
Click
here to apply!
|